Halister News

(Bloomberg) -- Apple may generate $3b of “incremental high-margin rev.” from Pokemon Go over next 12-24 months, Needham analyst Laura Martin writes in note.

• Says Pokemon Go was generating U.S. rev. of $1.6m per day on iOS, according to Sensor Tower as of July 11; ests. AAPL keeps 30% of Pokemon Go’s rev. spent on iOS devices
• Notes that Candy Crush generated >$1b of rev. for AAPL in each of 2013 and 2014 and Pokemon Go’s ratio of paid users to total users is 10x higher
• Rates AAPL strong buy, PT $150
• NOTE: AAPL reports 3Q results July 26
• NOTE: 7/18, Pokemon Go Hype May Last Longer Than Expected: Monness Crespi
• NOTE: Pokemon Go Tops App Charts But Retention is Key to Monetization: BI