HALISTER1: Harley-Davidson Sales Trends Put Guidance at Risk: William Blair

Harley-Davidson Sales Trends Put Guidance at Risk: William Blair

(Bloomberg) -- Continued “lackluster” retail sales trends putting ests., guidance at risk; difficult to pinpoint “what in the world is wrong” w/ co., William Blair analyst Sharon Zackfia writes in note.
  • HOG down 1.1% post-mkt on vol. 303k shrs
  • Believes domestic retail sales trends worsened in 1Q, mkt shr will drop by ~4% y/y to ~47%
  • Struggles occurring in relatively healthy mkt, losses not necessarily only currency-induced; suspects it may prove longer than initially anticipated for co. to reinvigorate trends
  • Downgrades to market perform from outperform
  • Harley-Davidson did not immediately respond to requests seeking comment
  • NOTE: Earlier, Harley-Davidson Trades Below 100-DMA; ITG Cuts Unit Sales Est.
    • Reports 1Q April 19
Alert: HALISTER1
Source: BFW (Bloomberg First Word)

Tickers
HOG US (Harley-Davidson Inc)

People
Sharon Zackfia (William Blair & Co LLC)

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