PREVIEW U.S. JAN. AUTO SALES: Incentives to Moderate, Richer Mix
(Bloomberg) -- U.S. Jan. light vehicle SAAR est. 17.3m vs 17.9m y/y. Most automakers report monthly tomorrow pre-mkt.
- See Bloomberg estimate chart
- GM supply chain; Ford supply chain; FCAU supply chain
- Bloomberg Intelligence primers for GM, Ford, Fiat Chrysler
- BI credit primers for GM, Ford, Fiat Chrysler
- 4Q results Ford, Fiat Chrysler; GM reports on Feb. 7
ANALYST COMMENTARY
- JPMorgan (Ryan Brinkman): Channel checks suggest retail/fleet mix was “slightly softer” vs last year; rate of increase in retail incentives expected to moderate to high-single digit y/y percentage growth vs 22.6% y/y in Dec.; sees higher average transaction prices y/y, stemming from richer mix of crossover utility vehicles, sport utility vehicles, pickup trucks
- RBC (Joseph Spak): Heavy promotions at end of year likely had a pull forward effect on January demand; post election, economy still ranks as biggest concern among dealers, according to RBC survey
- LMC Automotive: Challenges for industry are maintaining profitability while coping with high inventories, elevated incentives, a joint report by J.D. Power and LMC says
- ALG/TrueCar: While “exceptionally strong sales” at end of 2016 led to a slow start in January, additional incentives toward the end of the month “helped pick up the slack”
- Buckingham (Glenn Chin): Sees GM underperforming industry sales, after significantly outpacing the market last month, while Ford outperforms industry; sees industry full-size pickup sales to posting “modest growth” of ~1% y/y
ESTIMATES
- Big 3 ests.:
- GM: -2.4%
- Ford: -2.8%
- Fiat Chrysler: -14%
- Other ests.:
- Toyota: -2%
- Honda: 4%
- Nissan: -1.3%
- Hyundai/Kia: -2.1%
- Volkswagen/Audi: 20%
RELATED:
- Jan. 30, GM, Honda Set Up Joint Venture to Manufacture Fuel Cell Systems
- Jan. 27, Ford CEO Told Trump U.S. Fuel-Economy Rules Risk 1 Million Jobs
- Jan. 26, TrueCar Sees Total New Vehicle Sales Down 1.5% Y/y in January
- Jan. 25, GM Is Top Pick at Morgan Stanley Citing Buybacks, Car-Truck Mix
Alert:
HALISTER1Source: BFW (Bloomberg First Word)
Tickers 005380 KS (Hyundai Motor Co)
F US (Ford Motor Co)
FCAU US (Fiat Chrysler Automobiles NV)
GM US (General Motors Co)
7267 JP (Honda Motor Co Ltd)
People Glenn Chin (Buckingham Research Group)
Joseph Spak (RBC Capital Markets)
Ryan Brinkman (JPMorgan Chase & Co)
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